The work is the evidence.

I joined as a Senior Marketing Executive just as the company moved from BroadcastWorld.com to B2W.tv. The marketing manager then left, leaving me to take over the function while the new domain was struggling in search.

• Rebuilt organic visibility through technical SEO, keyword strategy, long-tail opportunities, new content, and landing pages.
• Redesigned the homepage and worked directly in HubSpot's website tooling because there was no web developer available.
• Kept demand moving through social media while the new domain recovered.
• Later expanded into lifecycle architecture, nurturing, reporting, automation, and building and training the marketing team.

I led cold email outreach for more than a year, generating opportunities with HR leaders and CXOs at companies with substantial employee bases. Prospects were responding, involving HR teams, and in some cases sharing employee information, but very little revenue was being generated.

• Looked beyond lead volume and examined what happened after opportunities were handed to sales.
• Observed repeated breakdowns in follow-up, including prospects being abandoned after an unanswered call.
• Identified overly long sales emails and poor communication as part of the conversion problem.
• Shared the diagnosis with the business, which subsequently changed the sales team. The new setup used SDRs to bring prospects onto calls, with stronger sales involvement in converting them.

CoinFrenzy was starting from almost no audience. I experimented with article length, keyword approaches, editorial depth, and different ways of finding topics before the pattern became clear: visibility depended on publishing at much higher velocity.

• Built a high-velocity publishing workflow around Twitter and news aggregators.
• Created a process where writers monitored specific topics, researchers found developments, and designers could work in parallel from standardized visual templates.
• Published roughly 8–10 short news articles a day, sometimes more, with relevant context added when a story needed more depth.
• Stopped prioritizing long editorial pieces once the data showed that fast, relevant publishing was working, then expanded the approach into social media and podcasts.